SalesMail Blog

Abbigail Madden

Abbi is SalesMail's social media expert. She could tell you all about the intricacies of any social platform; but, her favorite site is Instagram!

Recent Posts

Seven Best Practices for Creating Compelling Call-To-Action Buttons

Mar 19, 2021 10:37:19 AM / by Abbigail Madden posted in Call-To-Action


What is a CTA? 

CTAs, or call-to-action buttons, are clickable buttons on your website and in your emails that guide users through your marketing funnel toward a desired conversion. Your CTA buttons can vary in size, shape, and purpose depending on your branding and goals. Some of the most common CTAs are: 

  • Download button 
  • Request a Demo button 
  • Learn More button 

Whatever the call-to-action is, the general goal is still the same – get the user to click (maximizing your clickthrough ratesand take a subsequent action.  

Keep reading below for our picks for the seven best practices for creating compelling call-to-action buttons! 

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Dive Deeper into the Digital Age: Video Mail for Multifamily Housing

Feb 22, 2021 8:17:42 AM / by Abbigail Madden posted in Video Mail



Video mail is the term for sending videos via email. This is differentiated from a video attachment or a hyperlink out to a video elsewhere on the internet because the video’s contents appear directly in the body of the email. Additionally, it allows the sender to deliver asynchronous videos to maintain the privacy that video conferencing applications lose. Video mail allows for recipients to interpret nonverbal communication, which is considered 55% of all communication

Using video mail has revolutionized the way we think about and plan email campaigns. By introducing a video into your emails, you are introducing a new medium that will break up the monotony of text and images. A personal video message could be the key component to break through an executive’s filters and grab their attention. There is no other medium that can quickly and effectively communicate your message than video! 

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Video Storytelling with Marketing Automation

Jan 11, 2021 9:01:13 AM / by Abbigail Madden posted in Marketing Automation


It’s 2021 and video marketing is more important than ever. Wouldn’t it be nice to sit back and have all your marketing done automatically? Of course, it would. That’s where marketing automation comes in!  

Keep reading to learn more about marketing automation and how you can pair it with your video marketing. 

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Email is Not Dead! How to Use Videos in Your Email Marketing

Dec 21, 2020 9:06:13 AM / by Abbigail Madden


Contrary to popular belief, email is not dead! 

In fact, based on surveys led by the Channel Preferences Survey, 91% of people access their email at least once per day. Given this, marketers would be crazy to disregard the strategic advantage of email marketing.  

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